Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Video Quests will start rolling out to mobile users in June. Video Quests will start rolling out to mobile users in June. is a news writer focused on creative industries, computing, and internet ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

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Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they ...

Google is testing showing normal search ads in an ad carousel at the top of the image search results on mobile. The ads take up a lot of the top real estate of the image results and can be scrolled ...